The best thing to come out of Eminem‘s first film, 8 Mile, was the song ‘Lose Yourself’, which has a become a staple in the pre-workout playlist of down-and-out white dudes everywhere. The second best thing to come out of the film, however, was probably the shocking quality of Eminem’s acting. It wasn’t Academy Award-quality stuff, but it certainly wasn’t bad. Heck, even Roger Ebert liked it. That’s why I’m intrigued to see what Eminem will bring to the table as a producer when his firm, Shady Films, releases Detroit Rubber, a web series set to debut sometime in the near future.

Detroit Rubber will detail the trials and tribulations of two shoe store owners trying to attract shoppers from around the country. It seems like an odd plot, but the series promises to embrace hip-hop culture, so if we at least get a scene like the final rap battle in 8 Mile then everything will be ok (Warning: predictably strong language).

The series is being produced by Shady Films alongside Electus, the web production company that runs a plentiful variety of YouTube channels. Detroit Rubber will be coming to Electus’ LOUD network, which also hosts the wild K-TOWN reality series along with other pop-culture related series. LOUD only launched this July, so Detroit Rubber should become of the channel’s premier programs when it does get released.

No date has yet been set for release, but filming is to start soon (in Detroit, of course). My guess is that we should expect to see Detroit Rubber sometime in 2013, in order to coincide with Eminem’s rumored roles in a Have Gun, Will Travel film and a bizarre hip-hop horror…thing. We’ll have more on this as details are released down the road. For now, keep jammin’ to ‘Lose Yourself’ before your next beer league softball game.

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