The Clevver acquisition follows Alloy’s acquisition of B5 Media, Generate, and Smosh. With the move, Alloy Digital’s owned and operated channels ascend to No. 1 in total YouTube subscribers—with over 8 million—making them among YouTube’s largest content providers.
“Through an aggressive acquisition strategy and organic growth, we continue to strengthen our connection with the 12-34 demographic with quality programming tailored to their pop culture cravings and distributed via their preferred media platforms,” said Alloy Digital’s CEO Matt Diamond. In just a few years, our properties are delivering massive audiences equal to or greater than broadcast and cable networks, while also fulfilling the expectations of our partners and advertisers with measurable media value and innovative branding opportunities.”
Alloy Digital gained nearly one million subscribers and 1.6 billion video views with the acquisition, bringing total video views for their combined owned and operated channels to more than 3.35 billion views.
“The combination of a YouTube powerhouse that we’ve created with Clevver Media and Alloy Digital’s network makes for an interesting pairing with tremendous possibilities,” said Michael Palmer, Co-Founder and Executive Producer of Clevver Media. “We are excited to leverage our brand as part of such a dynamic and forward-thinking media company, and differentiate ourselves both creatively and strategically in the marketplace.”