Advertising agency IPG Mediabrands is partnering with TikTok on a first-of-its kind accelerator program for content creators.
WPP
- GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads
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TikTok, IPG Mediabrands Form ‘Creator Collective’ To Connect TikTokers And Advertisers
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TikTok Inks Multi-Faceted Partnership With British Ad And Marketing Giant WPP
British advertising and marketing conglomerate WPP has announced a global partnership with TikTok that the two companies say will enable WPP-owned ad agencies and their clients to gain unique access to and capabilities on the hit micro-video platform.
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Top Ad Agency’s CEO Says His Company Will Commit $200 Million To Snapchat In 2017
Sir Martin Sorrell, the CEO of top ad agency WPP, said his company plans to commit $200 million to Snapchat over the course of 2017.
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