YouTube's head of music, Lyor Cohen, said that the company will be making its largest marketing push in history to promote YouTube Music. At the same time, the streaming giant may be facing fees for hosting unlicensed music videos.
Warner Music
- Less than a month after leaving YouTube, Robert Kyncl has been named as the CEO of Warner Music
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Head Of YouTube Music Has “Largest Marketing Plan In YouTube’s History” For The Service
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Google-Backed Study Says Only 15% Of Users Would Use “Higher Value Platforms” If YouTube Loses Music Deals
Google has published a study from RBB Economics that asserts that if YouTube didn't have music, 85% of respondents would move to lower value platforms.
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Warner Music Inks New Deal With YouTube, But Does Not Cease Its Complaints
Warner Music Group's artists will remain on YouTube, but the label is still complaining about the DMCA's safe harbor provision.
- YouTube Launches ‘Music Foundry’ To Support Emerging Artists Amid Fraught Relations With Recording Industry
- MGM, Warner Music Among Investors In Interlude’s $18.2 Million Funding Round
- Warner Music Group Partners With Interactive Video Company Interlude
- Introducing the YouTube Original Channels Viral Video Chart
- One Billion Music Videos Viewed on YouTube Every Month
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