If Hollywood crew members can get some basic training in content creation, I expect we’ll be writing about a lot of them on Tubefilter six to nine months from now.
upfronts
- YouTube’s annual Brandcast will return to New York’s David Geffen Hall on May 15, 2024
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On the Podcast: Strikes gonna spawn some growth
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On the Podcast: ‘Cause YouTube is players, too
There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.
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On the Podcast: Logan Paul and KSI did it
There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.
- On the Podcast: Ads are kinda hot right now
- YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it
- Netflix will have a chance to promote its ad-supported tier at this year’s upfronts
- YouTube bets big on shopping with buyable Beauty Festival, live creator-brand collabs
- BuzzFeed arrives at the upfronts with a vertical ad format, a creator network, and plenty of new programming
- YouTube wants TV ad dollars. So it’s going to the Upfronts.
- Discovery To Expand Its Seeker Brand With New Content Slate
- Maker Studios Gets Its Own TV Series On ABC Family
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