Marketing consulting and investing firm Magna Global found digital advertising revenue will beat out television globally by the year 2017.
television advertising
- Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot
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Digital Advertising Will Overtake TV Ad Spend Globally By 2017, In The U.S. By 2016
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Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital
According to AOL’s newest State of the Video Industry report, ad buyers are shifting 10% of their overall TV advertising budgets to digital platforms.
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Study Claims Digital Media Spending Took $1 Billion Away From TV Since 2014
According to Standard Media Index (SMI), roughly $1 billion of advertisers’ dollars were moved from TV to digital from October 2014 to June 2015.
- CBS Launches Campaign To Encourage TV, Not Digital, Advertising
- Dollar Shave Club’s New TV Ads Warns Razor Buyers Of In-Store Hazards
- Marketers Will Spend $103 Billion On Digital Advertising By 2019
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