A study from shopping app Instacart measures the "Baked Feta Effect" on the foodie community on TikTok, known as #FoodTok.
study
- Netflix may be losing approval during the writers’ strike, but the kids still love it
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Does #FoodTok actually try viral recipes? It depends on the dish.
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TikTok tells brands how it “works” for them
TikTok has released TikTok Works, a report that outlines some of the app's advantages as an advertising and marketing tool for brands.
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Does disliking a video keep it out of your YouTube recommendations? A new study says no.
Mozilla ran a study that tested whether YouTube users can get "bad recommendations" to stay away. The report's broad answer: No.
- Misinformation is a huge problem on YouTube. Is “prebunking” the solution?
- 425,000 full-time jobs contributed to the YouTube creator economy in 2021
- YouTube says Gen Z loves soothing videos, meme accounts, and “content that’s personally relevant to them”
- 68% of consumers already experience the metaverse, even if they don’t realize it
- The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
- 200 million people are earning money from digital content creation
- Generation Alpha is a thing. And it chooses YouTube and Netflix as the “coolest brands”.
- Study: YouTube channels with “problematic” content are 12% more likely to use alternative forms of monetization
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