YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.
smart tv
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YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
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Roku plans to raise $100 million in an IPO that will see the streaming TV device manufacturer listed under the ROKU ticker on the NASDAQ.
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Vevo Unveils Revamped Apple TV App, Adds 7 To Original Content Team
The new tvOS app, arriving in the app store tomorrow, aims to simplify navigation and improve personalization, said CEO Erik Huggers.
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