The beauty giant’s yearlong, paid influencer program provides resources and mentorship to emerging creators, who in turn participate in the company's marketing campaigns.
Sephora
- The Sephora x TikTok Incubator Program will teach beauty brands the potential of short-form video
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Sephora Announces Third Class Of Its #SephoraSquad Beauty Influencer Program
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Noted Incubator Reportedly Shells Out $10 Million To Develop Patrick Starrr Beauty Brand, Launching At Sephora
YouTube beauty vet Patrick Starrr (4.4 million subscribers, 2 million monthly views) is the latest creator to launch his own beauty brand, One/Size -- a nod to the messages of inclusion and body positivity that proliferate across his popular social outlets.
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Sephora Announces Second Class Of Yearlong ‘#SephoraSquad’ Influencer Initiative
Sephora has announced the second class of its #SephoraSquad -- an influencer initiative unveiled last May whereby the prestige beauty retailer collaborates with a diverse faction of beauty creators over the course of a year to create sponsored content and glean insights into future advertising and retail initiatives.
- Manny ‘MUA’ Gutierrez Scores Retail Partnership With Sephora
- Patrick Starrr To Launch 5 Collections With MAC Cosmetics As Part Of Year-Long Pact
- Kate Walsh Will Drown You In Luxury Online
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