It was a strike of marketing genius -- while it lasted.Fenty Beauty, the Rihanna-founded cosmetics brand, has opted to temporarily shutter the so-called Fenty Beauty House -- a TikTok creator collaboration hub that served as the company’s answer to other collectives like The Hype House and Sway LA -- due to the coronavirus pandemic.
Rihanna
- Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/19/2023
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Rihanna’s ‘Fenty Beauty House’ Temporarily Shutters As Coronavirus Precaution
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Rihanna Launches TikTok Collab House For Her Fenty Beauty Brand
Rihanna is getting inventive with the TikTok strategy for her massively popular Fenty Beauty makeup brand. In conceiving Fenty's TikTok presence, the songstress is taking a cue from The Hype House -- a Los Angeles-based creator collective comprising some of the platform’s top stars who live under the same roof and frequently churn out content in collaboration with one another.
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Amazon Prime Reportedly Lands Rihanna Documentary For A Cool $25 Million
Rihanna, who has not released a new album since 2016, is still raking in career accolades with seemingly every other conceivable business venture.
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