Ed Sheeran has shattered the TikTok record for most-viewed live concert to date. Sheeran’s TikTok UEFA Euro 2020 show, in honor of the ongoing European soccer tournament, streamed live from the home stadium of the singer's beloved Ipswich Town Football Club.
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- Season 4 of ‘Stranger Things’ generated 335 million hours of watch time in a single week
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Ed Sheeran Shatters TikTok Record For Most-Viewed Live Music Performance
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YouTube Stays Uncharacteristically Silent On New 24-Hour Music Video Viewership Record
In recent years, YouTube has gotten into touting the stats for its biggest music video debuts, specifically tracking which artists nab the most views within a 24-hour period and making public pronouncements via press releases and its social media channels.
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With ‘Bon Appétit’, Katy Perry Smashes YouTube Record For Most Video Views In 24 Hours
YouTube fans are gorging on Katy Perry’s latest music video -- a surreal and sensual clip in which she is floured, seasoned, and cooked like chicken.
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