Podcast ad revenues are expected to explode this year -- to the tune of $220 million in 2017, according to the Interactive Advertising Bureau.
randall rothenberg
- As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO
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Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)
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As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online
At the onset of the 2014 Digital Content Newfronts, the IAB released a report claiming that buyers will spend more this year on web video.
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Interactive Online Advertising Scored $42.8 Billion Revenue In 2013
According to a yearly report by the IAB and PwC, interactive online ad revenue reached $42.8 billion in 2013, surpassing broadcast TV.
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