A study from TubeMogul has concluded that 25% of mobile tablet pre-roll ad views come during TV primetime, which is between 8 pm and midnight
primetime
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25.7% of Tablet Pre-Roll Ad Views Come During Primetime
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TV Primetime Is Also Peak Viewing Time For Online Video
According to research by Tubemogul, the most pre-roll ad impressions come during TV primetime, leading to high awareness and favorability.
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Online Video Primetime is Primetime
Yahoo released a study showing in the past two years online video viewing between the hours of 6PM and 9PM is up 30% while viewing between 12PM and 2PM is down.
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