Thus far called "Branded Content Matching," Facebook's developing influencer marketing platform will let brands search for influencers on the platform that best meet their target demographic needs. No word yet on when the tool will officially launch.
niche
- Twitter’s Creator Ads Are Working, Study Finds Users’ Purchase Intent Rises By 88%
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Facebook Is Testing Its Own Influencer Marketing Platform
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Gen-Z Content Studio Brat Adds Three New Partners From Founders’ Pasts
Brat, a teen/Gen-Z focused digital studio, announced that is three, new partners joining founders Rob Fishman and Darren Lachtman. Two of them worked with the founders at their former company Niche, which Twitter acquired in 2015.
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Twitter’s Niche Moves Into Non-Branded Content With Josh Peck, Miel Bredouw, More
Creator Originals will enable several former Vine luminaries -- including Josh Peck, Sara Hopkins, Matt Cutshall, Aaron Chewning, and Miel Bredouw -- to develop non-branded shows that marketers can sponsor via in-stream (or pre-roll) ads.
- Christine Sydelko, Munroe Bergdorf, Tom Harlock To Headline Niche’s Third Annual ‘Creator Day’
- ‘Brat’ Raises $10 Million, Names Former Twitter Exec Darren Lachtman Co-Founder
- Teen-Leaning Studio Brat Debuts Original ‘Sheltered’ Series, Starring Nazanin Kavari
- Head Of Twitter’s Influencer Marketing Network, Niche, Departs Company
- Top Musical.ly Stars Band Together For Music Video Promoting Trans Visibility
- YouTube Red To Premiere Brent Rivera-Starring Feature Film ‘Alexander IRL’
- Twitter Unveils Ad-Sharing Program For Creators, Announces New Media Management Hub
- Twitter Shares Research About Video Ad Impact, Tips For Working With Influencers
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