The Interactive Advertising Bureau (IAB) has announced the schedule for the 2024 PlayFronts, which will feature gaming brands like Twitch.
NewFronts
- The IAB has revealed the agenda for all four days of the 2024 NewFronts
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Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.
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On the Podcast: Strikes gonna spawn some growth
If Hollywood crew members can get some basic training in content creation, I expect we’ll be writing about a lot of them on Tubefilter six to nine months from now.
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On the Podcast: ‘Cause YouTube is players, too
There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.
- On the Podcast: Logan Paul and KSI did it
- On the Podcast: Ads are kinda hot right now
- Vevo unveils “celebrations-themed channel,” data-driven ad placements at NewFronts
- Amazon rolls out its TikTok-like platform for all users in the U.S.
- Canela Media’s upcoming content slate includes novelas, deportes, and “untamed ladies”
- TikTok’s new ad product offers placements next to “premium publisher content”
- Snapchat is bringing ads to its short-form Spotlight format
- TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts
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