At its NewFronts pitch, music media company Vevo shared new data, announced new programming initiatives, and hosted a J. Balvin concert.
music
- The new, NFT-focused version of LimeWire has raised $17.5 million through a token sale
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Vevo unveils “celebrations-themed channel,” data-driven ad placements at NewFronts
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YouTube announces new ad products to help brands reach Gen Z through music
YouTube is helping brands target young music fans by unveiling two new ad products: Gen Z Music and Trending Music on Shorts.
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Creator Music brings “mainstream” tracks to YouTube videos
YouTube is opening up its Creator Music hub to all partners in the U.S. The platform touts "mainstream" music from indie labels
- Ari Elkins is TikTok’s musical tastemaker. He’s launching his own record label.
- The amount of classical music in YouTube videos is up 90% year-over-year
- Charli D’Amelio ventures into music with her debut single
- Epidemic Sound provides background audio for videos. A new web series profiles the artists behind that music.
- How does Winamp plan to return to its glory days? It has a creator-centric music platform in the works.
- Beyoncé has arrived on TikTok
- Want more data about your listening habits? Try YouTube Music’s seasonal recaps.
- ‘Stranger Things’ fans are ‘Running Up That Hill’ and pushing Kate Bush up the Spotify charts
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