Blue Wire acquires podcasts led by influencers and turns creators into hosts. That strategy will bring an estimated $10 million in ad revenue.
Mountain Dew
- Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air
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How do you earn $10 million in yearly ad revenue? Turn influencers into podcasters.
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Mountain Dew Launches First Brand-Owned MCN, ‘Green Label’, With D-Trix, Others (Exclusive)
Mountain Dew says its influencers -- including D-Trix, Josh Katz, and Nigel Alexander -- have amassed a total of 650 million YouTube views.
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PewDiePie, Mountain Dew Host Fan Fiction Contest
PewDiePie, now boasting 34 million subscribers on his YouTube channel, has teamed up with Mountain Dew to host a fan fiction contest.
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- Quick Clicks: Craigslist Web Series, Break’s Dew Pilots, ‘Level 26’, ‘inTransit’
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