In a Q3 earnings call for 2015, Google parent company Alphabet emphasized how YouTube helped Google grow revenue 13% year-over-year to hit $18.7 billion.
mobile advertising
- Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)
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Google Touts Value Of YouTube In Third Quarter Earnings Call
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Wendy’s Is Running Snapchat-Style Mobile Ads For Facebook
Wendy's created Snapchat-style mobile ads for Facebook, which include GIFs and videos to show how the chain's burgers are made layer-by-layer.
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Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads
In its “AdReaction: Video Creative in a Digital World” study, Millward Brown discovered consumers are watching as much online video content as they are TV.
- Twitter Extends Publishing Network, Allows Promoted Videos, Tweets Outside Twitter
- YouTube, Mobile Ads Help Drive Q2 Revenue Growth For Google
- Global Mobile Ad Spending Will Hit $159 Billion By 2018
- YouTube Opens Up Prime Real Estate For Advertisers On Its Mobile App
- YouTube Has Raked In $350 Million In Mobile Sales Over Last Six Months
- Has YouTube Figured Out How to Make Money on Mobile Advertising?
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