Facebook announced the new TRP Buying product to help television marketers more easily raise awareness of a campaign through video ads.
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Facebook Debuts New Video Ad-Buying Product Aimed At TV Budgets
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Study Explains How Movie Trailers Rule YouTube [INFOGRAPHIC]
Google has accompanied its quarterly YouTube Trailers Leaderboard (led by 'The Hobbit') with an infographic about a study on movie trailers.
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