After launching its yearlong influencer marketing initiative dubbed #TargetTalent in September, predominantly on Instagram, the mass retailer is now honing its YouTube presence -- to massive success straight out of the gate.
Michelle Phan
- Wengie To Host ‘FutureCon’, A Virtual YouTube Convention Combining Anime, Cosplay, Music, And Gaming
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Target Hones YouTube Presence In Massively-Viewed Collabs With Michelle Phan, Emma Chamberlain
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Gigi Gorgeous To Launch Eponymous Makeup Brand In Collaboration With Ipsy
Veteran lifestyle vlogger Gigi Gorgeous, arguably the first mainstream YouTube star to come out publicly as transgender, is throwing her hat into the beauty brand ring with Gigi Gorgeous Cosmetics.
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Michelle Phan Returns To YouTube — Though Not With Her Typical Beauty Tutorial Fare
Michelle Phan, one of YouTube’s first massive makeup stars, has taken an extended break from her flagship channel for roughly two years due to creative exhaustion and to pursue other entrepreneurial endeavors.
- Michelle Phan’s Latest Startup Helps Creators Find Free Music For Their YouTube Videos
- Jessica Vu To Debut As Ipsy’s Latest ‘Official Creator’ At Gen Beauty Gathering
- Michelle Phan Makes Moving Return To YouTube After 10-Month Absence
- YouTube Star Michelle Phan Prepares To Re-Launch Her Em Makeup Line (That She Bought Back From L’Oréal)
- Michelle Phan Raises $105,000 To Fight Child Trafficking For Nonprofit Love146
- Michelle Phan, Endemol Shine Beyond Launch ‘ICON Asia’ With Local Lifestyle Influencers
- Michelle Phan’s ICON Network, Subway Go Behind-The-Scenes Of Social Media
- Michelle Phan’s ICON Network Announces New Programming, Asian Expansion On First Anniversary
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