Google is also rolling out new controls to give users more oversight of the kinds of ads that they will see on Google and YouTube.
measurement
- Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video
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Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube
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Quantcast Scores as Video Metrics Battle Heats Up
Quantcast, the media measurement and analytics company landed Media Rating Council (MRC) accreditation for its syndicated online audience measurement service.
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