John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.
Guest Post
- Hey Creators, Are Your Viral Parties Really Worth the Risk?
-
John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
-
How Creatives Can Stay Sane During The Coronavirus Crisis
The creative life isn’t an easy one, but throw an unknown like COVID-19 into the mix, and everything can suddenly seem hopeless and overwhelming.
-
The Drive-Thru Creator Problem: How Low-Quality Content Is Hurting Brands (And Creators)
Recently, we’ve seen a troubling trend in our space: pumping out branded content as quickly as possible is being prioritized over quality, thoughtful brand integration, and deep strategic thinking. This approach is being advanced by a breed of influencer platforms that bring a minimum viable product to the market and act as intermediaries between brands and creators, flooding the space with low-quality brand integrations.
- “Under The Influence”?: A Response To THAT Ad Age Article
- Story Sells, Stupid: How To Advertise In The Digital Age
- ‘Subscribe’ Is The New ‘Like’: How YouTube Is Becoming More Like Facebook
- Why YouTube Celebrities and Digital Managers Need to Think More Like Brands
- Elements of a Hit Web Series (And the One You’re Probably Missing)
- A Look Ahead to 2012 in Online Video
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- Millionaires: Tristan Clausen is studying the blade
- Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/24/2024
- Can you make “The Turn” without crashing? Car enthusiasts are watching the results on YouTube Shorts.
- TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.
- Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/24/2024