The Super Bowl is one of TV’s biggest annual events, but its audience-gathering presence extends to social video platforms like Facebook, Instagram, Twitter, and YouTube as well.
Football
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Fantasy Football Videos Gain Steam All Summer From Unexpected Sources
The National Football League (NFL) returned this week for its one hundredth season, bringing plenty of hype for fans online and off. And while there were countless social videos previewing the upcoming season for one of America’s favorite sports, there was also chatter about another, related game that drives its own impressive amount of audience engagement: fantasy football.
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Insights: The Future Of The NFL Is TikTok, And Other Hail Mary Passes For Continued Relevance
The NFL is now on TikTok, the hugely Chinese karaoke-video app, as it tries to connect with young audiences and remain relevant. Good luck with that.
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