Hulu has tapped a longtime advertising exec to serve as its new head of creative. Scott Donaton, who most recently served as chief content and creative officer at Publicis-owned digital ad agency Digitas, will now oversee Hulu’s in-house creative teams that produce brand marketing campaigns across TV, digital, social media, and in-product assets, Variety reports. He will also be charged with developing and executing new opportunities for Hulu’s brand partners, including custom content.
Digitas
- The Sephora x TikTok Incubator Program will teach beauty brands the potential of short-form video
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Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative
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Hulu’s VP Of Brand Nick Tran On Influencer Marketing: “It’s Not Bad To Be A Sellout If You Embrace It”
Moreso than doctors, lawyers, or even firefighters, most teens today want to be influencers when they grow up, says Hulu’s VP of brand marketing and culture, Nick Tran, citing internal research.
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Digitas Creative Chief Scott Donaton Says Brands Must Redress Broken Trust Across Digital
Digitas, the digital marketing giant that also serves as one of the co-founders of the long-running NewFronts confab, isn’t afraid to address controversial subjects in its annual presentations.
- Here’s What One Of The Creators Of The NewFronts Thinks About The State Of Digital Media’s Biggest Advertising Event
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- New Tracking Tool To Identify YouTube Stars Before They Get Big
- Digital Upfronts Thursday: Tubefilter’s Guide to NewFronts Presentations and Parties
- Take A Photo Tour Of Last Year’s Digital Content NewFronts [Gallery]
- 18 Distributors Prep Pitches For Advertisers At NewFronts
- Changing Of The Guard Announced For Digital Content Newfronts
- Mark Your Calendars: Date Set for 2013 Digital Content NewFronts
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