research firm L2 found brands increased their ad spend last year on video platforms alone by 43%.
digital video advertising
- Online Video Advertising Is Most Impactful In The Early Morning Hours (Study)
-
Brand Ad Spend Increased 43% On Video Platforms In 2015
-
Video Marketing Network AnyClip Closes $21 Million Funding Round
AnyClip Media, which targets and places video content/ads across partner websites, pulled in $21 million in new funding led by previous and new investors.
-
Facebook Is Testing Ten-Second Video Views On Marketers’ Ads
Facebook is working with select brands on a cost-per-view basis, where advertisers can pay for a video ad once it has been viewed for at least ten seconds.
- Mobile Video Ad Revenue To Grow 39.5% By 2020
- IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
- Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
- Online Video Ad Completion Rates Top 90% For Authenticated Viewers
- IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
- Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- TikTok announces 18+ live streams for content that needs to be “limited to adults”
- After viewer backlash, Watcher’s content is staying on YouTube. But the studio says it’s struggling.
- Millionaires: For the SaucyTV family, “YouTube is the greatest canvas”
- TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.
- Matthew Lillard’s nerd-paradise liquor company is giving Critical Role fans a taste of Exandria (Interview)