According to a new report from App Annie, stateside mobile phone users watch an average of 24 hours of TikTok content per month, and an average of 22 hours and 40 minutes of YouTube content per month. In the U.K., users watch 26 hours of content per month on TikTok, and 16 hours of content on YouTube.
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- Disney+ Is Dominating The Social Media Ad Game
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TikTok Is The Most Downloaded, Most Watched App In The United States (Report)
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#ADayOffTwitch Protests Made A Noticeable Dent In Viewership
Sept. 1’s #ADayOffTwitch protest resulted in a 10-12% decrease in streamers broadcasting and a 10-15% decrease in viewership.
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Climbing The Charts: NBC Sports Adds Nearly 300 Million Minutes Watched On YouTube, Facebook During Olympics
NBC Sports leaned ALL the way into Olympics videos in July, especially once the Games began. The result? Nearly 300 million more minutes watched across Facebook and YouTube in the U.S.
- Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?
- Climbing The Charts: Which Top Creators Are Growing Watch Time Across Facebook And YouTube?
- Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)
- Influencer Marketing Startup ‘ThoughtLeaders’ Has Developed A Data Platform For Creators, Brands To Vet One Another
- Discovery/Warner Merger Makes Conglomerate With As Many As 150 Million Unique Viewers In U.S.
- Twitch Continues To See Record Traffic, With New Installs Up 62% YOY (Report)
- This Week In Social Video: Billie Eilish, NFL Draft, Kentucky Derby
- This Week In Social Video: The Oscars, ‘Shang-Chi,’ And UFC 261
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