Sandvine's latest Global Internet Phenoma Report reveals that video -- after a 24% YOY increase -- now accounts for 65% of internet traffic.
data
- YouTube is still teens’ top social media site–and that popularity translates to sales
-
In 2022, 65% of all internet traffic came from video sites
-
If you know a teenager, there’s a 95% chance they use YouTube
The report is a staggering look at how social media has changed in the past seven years.
-
TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
- Online video ad spend is up 30% since the last quarter, and YouTube still leads to way
- Brands are paying influencers nearly 100% more than pre-pandemic rates
- Podcasts are commanding a $23 CPM
- 200 million people are earning money from digital content creation
- Teens love Emma Chamberlain, according to biannual survey of American youth
- Rumored deal would store U.S. TikTok data on Oracle servers
- MrBeast Was 2021’s Top-Paid YouTuber. His Earnings? A Cool $54 Million.
- Facebook Gaming Is Scoring More Watch Time Than YouTube, Despite Having 100,000 Fewer Streamers
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- TikTok announces 18+ live streams for content that needs to be “limited to adults”
- Millionaires: For the SaucyTV family, “YouTube is the greatest canvas”
- After viewer backlash, Watcher’s content is staying on YouTube. But the studio says it’s struggling.
- Matthew Lillard’s nerd-paradise liquor company is giving Critical Role fans a taste of Exandria (Interview)
- TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.