Sandvine's latest Global Internet Phenoma Report reveals that video -- after a 24% YOY increase -- now accounts for 65% of internet traffic.
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- YouTube is still teens’ top social media site–and that popularity translates to sales
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In 2022, 65% of all internet traffic came from video sites
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If you know a teenager, there’s a 95% chance they use YouTube
The report is a staggering look at how social media has changed in the past seven years.
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TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
- Online video ad spend is up 30% since the last quarter, and YouTube still leads to way
- Brands are paying influencers nearly 100% more than pre-pandemic rates
- Podcasts are commanding a $23 CPM
- 200 million people are earning money from digital content creation
- Teens love Emma Chamberlain, according to biannual survey of American youth
- Rumored deal would store U.S. TikTok data on Oracle servers
- MrBeast Was 2021’s Top-Paid YouTuber. His Earnings? A Cool $54 Million.
- Facebook Gaming Is Scoring More Watch Time Than YouTube, Despite Having 100,000 Fewer Streamers
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