In 2017, for instance, eMarketer says that television ad spend is expected to grow just 0.5% to a less-than-projected $71.65 billion.
Cord Cutting
- Blame The Cord-Cutters For AT&T’s Sudden Drop In Share Price
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TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)
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Teens Don’t Mind Digital Ads, But Branded Content Is Much Preferred To Pre-Rolls: Study
58% of teens say they don’t mind watching ads to support their favorite digital celebrities, according to Defy Media's fourth annual Acumen Report.
- Almost One-Fourth Of U.S. Adults Don’t Subscribe To Cable Or Satellite TV
- REPORT: 1.4 Million American Households Went Without Pay-TV In 2014
- 1.4 Million American Households Went Without Pay-TV In 2014
- Roku Unveils Latest In Cord-Cutter Arsenal
- Gamers Rejoice: YouTube Now On Xbox 360
- TV Execs: Blip.tv’s Online Video Study Will Scare You
- Oscars Charging $4.99 for ‘All Access’ Live Stream
- Quick Clicks: ‘Riese’ in SPACE, ‘Bestsellers’, ‘Goodnight Burbank’, ‘Pure Pwnage’, Mark Cuban
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