BeReal is expanding RealPeople and RealBrands to attract content from notables. Is sponsored content the next step?
branded content
- Made In Network taps creator economy vet Jeremy Azevedo to oversee content production
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BeReal is getting real about branded content
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Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air
Mtn Dew Raid is a Twitch initiative that will use special technology to locate and reward streamers who consume Mtn Dew drinks on air.
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JoinBrands arrives on TikTok to facilitate influencer marketing partnerships
There's now another influencer-brand matchmaking service active on TikTok thanks to JoinBrands' integration with the Spark ad format.
- Unilever promotes its home goods brands as the official sponsor of #CleanTok
- Jack in the Box hunts for a “Head Twitch Creator” to stream on its behalf
- Loaded sets out into the ‘Open World’ with a consulting and production wing
- House of Highlights tripled its branded content revenue by working directly with creators
- On YouTube, brands are speaking softly in order to be heard
- Emma Chamblerlain is influential on YouTube even when she’s not posting new videos
- Want some fresh apparel? Just ask T-Pain and NTWRK.
- Instagram Unveils Branded Content Updates, Including Ability To Tag 2 Brands In Single Sponsored Post
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