Overall, Honda’s integration into Yahoo's original series 'Community' drove a 164% increase in unaided brand recall.
brand integrations
- Reelio’s New ‘Greenlight’ Service Lets Marketers Sponsor Creators’ Passion Projects
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Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall
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Advertisers and Influencers Must Collaborate, Not Create Commercials
Advertisers, brands, and YouTube influencers must find a happy middle ground of collaboration for brand integrations or else they all lose.
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