Amazon is using both pilot competitions and focus groups called Amazon Preview to choose its series; 'Alpha House' & 'Betas' will soon debut.
betas
- The Critics Aren’t Crazy About Amazon’s ‘Betas’
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Amazon Is Utilizing Focus Groups Both Big And Small For Its New Series
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Amazon Comedy Pilots ‘Alpha House’, ‘Betas’ Among Full Series Pickups
Amazon has order full series of two comedies, Garry Trudeau's 'Alpha House' and Ed Begley Jr's 'Betas' , along with 3 children's series.
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