YouTube has started to test a crackdown on ad blockers. Some users are seeing a message urging them to subscribe to YouTube Premium.
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- YouTube’s new inclusive ad initiative lets creators tell brands who they are
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YouTube could crack down on ad blockers. That won’t be a popular decision.
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Meta expands Facebook Reels monetization with performance-based payout model
Meta is expanding monetization for its Facebook Reels ad program. Eligible creators can take advantage of a "performance-based" model.
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Netflix pays back advertisers after missing projections on its new tier
After launching an ad-supported tier at the start of November, Netflix is rolling back guarantees and promising to pay back lost inventory.
- Is your small business looking to get big on TikTok? Enroll in the TikTok Academy.
- After disappointing earnings in Q3 2022, how will Alphabet “realign resources” at Google and YouTube?
- TikTok’s Focused View ad campaigns will reach users who are paying attention
- YouTube channels will get more access to songs than ever before. Welcome to Creator Music.
- Ads are coming to YouTube Shorts — and an expansion of the Partner Program is coming with them
- Netflix’s ad-supported tier is on the fast track, but advertisers are balking at the platform’s asking price
- Netflix needed execs to lead its upcoming ad-supported tier. It found them at Snapchat.
- Netflix chooses Microsoft as the technology and sales partner for its ad-supported streaming service
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