Sir Martin Sorrell, the CEO of top ad agency WPP, said his company plans to commit $200 million to Snapchat over the course of 2017.
ad agency
- Children’s Content Studio Pocket.Watch Unveils Kid-Centric Ad Agency ‘Clock.Work’
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Top Ad Agency’s CEO Says His Company Will Commit $200 Million To Snapchat In 2017
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Ad Agency’s Self-Aware Pre-Roll Ad Gets Watched 26% Of The Time
A pre-roll advertisement from ad agency Nail Communications uses a self-aware approach to garner more views and fewer skips from viewers.
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‘Burning Love’ Debuts Season 2 With New Advertising Deal, Fresh Cast
Burning Love's 2nd season has debuted on Yahoo Screen. Nick Kroll, Adam Scott & Colin Hanks join while the PHD agency controls the branding.
- Yahoo's GroupM Deal Could Mean Their First Scripted Comedy
- P&G's Not-So-Viral 'Zack' Web Series Shows Agencies Fire Duds Too
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