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Tubefilter and YouTube Present: Sh*t People Say—Formula For Success

May 8, 2012 @ 7:00 am - 11:00 pm

Sh*t People Say—Formula for Success
Tuesday, May 8, 2012 at Google LA

We’ve teamed up with the fantastic team at YouTube for an event at Google Los Angeles!

At the end of last year, Toronto-based filmmakers Graydon Sheppard and Kyle Humphrey, along with Juliette Lewis, debuted the first installment of the original web series Sh*t Girls Say, starring Sheppard in drag reciting the terribly ordinary things girls say in a perfect Kids-in-the-Hall-in-women’s-clothes impression.

What followed was a phenomenon.

Nearly 100 Sh*t Girls Say spin-offs, amassing over a quarter of a billion views, have used the formula to stereotype other groups, from large populations like Sh*t New Yorkers Say to the ultra-specific like Sh*t Southern Gay Guys Say—spawning “best of” blog posts and definitive collections.

Join Tubefilter and YouTube at Google Los Angeles as we sit down with the most popular and successful Sh*t People Say creators to find out how they applied the formula to make a video sensation.

Space is extremely limited, so apply to attend right away.

Sh*t People Say—Formula for Success
Tuesday, May 8, 2012 at Google LA


Shit Black Girls Say

Billy Sorrells
Channel: Billy Sorrells
Sh*t Black Girls Say
10.5+ MM Views


Shit Nobody Says

Tripp Crosby & Tyler Stanton
Channel: Tripp and Tyler
Sh*t Nobody Says
7.6+ MM Views


Shit People Say in LA

Heidi Nieds & Elena Crevello
Channel: The Trashy Class
Sh*t People Say in LA
1.8+ MM Views


Shit Girlfriends Say

Kelsey Darragh
Channel: Shit Girlfriends Say
Sh*t Girlfriends Say
5.1+ MM Views


Moderator: Drew Baldwin, Tubefilter
Drew is the Founder of Tubefilter and Executive Producer of the Streamy Awards.



Sh*t People Say—Formula for Success
Tuesday, May 8, 2012 at Google LA

Special thanks our Meetup Sponsor YouTube, Community Sponsors ChillPlaceVine and SAG New Media, and Media Partners NATPE, the PGA New Media Council, and WGA New Media.

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May 8, 2012
7:00 am - 11:00 pm
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Google Offices — Los Angeles
40 Main St
Los Angeles, CA 90291 United States



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