The IAB found that out of polled smartphone users from 24 countries, 36% of them said they daily watch at least one video of 5 minutes in length or longer.
Interactive Advertising Bureau
- The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023
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Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos [INFOGRAPHIC]
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One In Four U.S. Adults Watches Original Video Content Every Month
The IAB discovered one in four U.S. adults, or roughly 59 million citizens, tune into original digital video programming at least once a month.
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Study: One In Ten Americans Streams Video Daily To A Connected TV
The Interactive Advertising Bureau (IAB) has some new streaming video data to which the traditional TV market may want to pay attention.
- IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
- IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
- Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
- Changing Of The Guard Announced For Digital Content Newfronts
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