AOL and Nielsen teamed up to create the first Video Ad Attention Index to measure how viewers recall video ads when using multiple devices.
Nielsen
- Young, Digital-Savvy Consumers Attended 15% Fewer Films In 2014
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AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
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Nielsen’s Q3 Report Finds Digital Viewing Up Across The Board
Nielsen released its 2014 Q3 “Total Audience Report,” which found digital viewership has risen year-over-year in every data point.
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Nielsen To Measure Netflix, Amazon Viewing For Companies’ Owned Content
Neilsen is breaking into the subscription video-on-demand market and will measure data from services like Netflix and Amazon Prime.
- Nielsen, Adobe To Create Cross-Platform Ratings Service For Digital Content
- Nielsen To Track YouTube Ads; Will Sales Go Up?
- Nielsen: Twitter Volume Affects Ratings For 29% Of TV Episodes
- Nielsen Launches Twitter-Based Metric; Will It Affect Web Content?
- New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views
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