Instagram has flirted with temporary monetization a few other times in recent months: most recently, it offered a "holiday bonus" in Q4 2023 and a "New Year's bonus" in the first part of 2024 that similarly gave cash payouts to creators whose content met engagement thresholds.
- Instagram made $32.4 billion in ad revenue in 2021. That’s more than YouTube.
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Instagram’s Reels Play bonuses are long gone. Here’s how it’s handling creator monetization now.
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Meta is doing away with monthly Reels Play payouts
"We will stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time," a Meta spokesperson said in a statement.
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Adam Mosseri reveals “a new Instagram.com” to serve desktop users
Adam Mosseri has announced two updates for Instagram: A new layout suited to larger screens, and the ability to schedule posts.
- Meta’s Creator Week is back—and promises 7 days of “Reels-spiring” events (Exclusive)
- Some Instagram users are now able to put multiple links in their bios
- TikTok star Max the Meat Guy is using his platform to promote ethically-raised beef
- Instagram’s next way to get eyes on Reels: creator tips
- Reels are Instagram’s most-liked type of content
- Google said Instagram was cutting into its Search and Maps traffic. Now Instagram’s debuting a searchable map.
- Instagram now lets you shop in DMs
- Instagram’s bulking up creator subscriptions
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