John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.
Brendan Gahan
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John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
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“Under The Influence”?: A Response To THAT Ad Age Article
This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and Wasteful Practice of Influencer Marketing.
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Three Ways To Make Influencer Marketing Work For Brands This Holiday Season
An influencer activation isn’t a success unless three things happen. These three things.
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