YouTube Stars Rhett And Link Will Appear In Wix’s Super Bowl Ad

By 02/02/2018
YouTube Stars Rhett And Link Will Appear In Wix’s Super Bowl Ad

Rhett & Link are going to Super Bowl LII. The co-hosts of the popular YouTube series Good Mythical Morning will appear in a commercial for website builder Wix that will air during the third quarter of this year’s NFL championship.

The commercial will be a 30-second spot in which Rhett & Link will show off Wix’s user-friendly interface. It will build off the duo’s previous partnership with the company. They previously appeared in a commercial that has been used heavily as a pre-roll advertisement on YouTube. That video is now listed as an “Official 2018 Big Game Ad,” suggesting that Wix’s Super Bowl spot will be related to it.

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According to AdAge, Wix was initially planning to forgo a Super Bowl buy this year, but the company was persuaded by broadcaster NBC to purchase a slot. This will be the fourth straight year in which Wix has aired a Super Bowl commercial.

Beyond Rhett & Link, Wix has also created a commercial with another digital-native personality: YouTube star iJustine. Her Wix ad just arrived online last week.

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