Live.me is offering up its answer to one of the most popular apps of the current moment. The mobile live streaming platform has premiered Quiz Biz, a live game show that uses the same format as the trendy quiz app HQ.
The rules of Quiz Biz are simple: Each day, at 6 PM ET, viewers can attempt to answer 12 trivia questions in a row. Anyone who successfully navigates that intellectual gauntlet earns a portion of the day’s $1,000 prize, which is split evenly among all of the winners. Players are eliminated after their first incorrect answers, unless they are able to use Extra Chances, which are available to those who invite their friends to join the game.
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The launch of Quiz Biz comes two months after the arrival of HQ, which has proven the live trivia niche to be a potent market. During recent broadcasts, HQ’s audience has soared into six-digit viewership, while hundreds of thousands of players vying for prizes that have risen as high as $10,000.
Live.me’s attempt to challenge HQ is well-timed. The latter app, according to recent reports, is struggling to raise capital due to the past behavior of its co-founder, Colin Kroll. Kroll, who launched HQ alongside fellow Vine co-founder Rus Yusupov, allegedly exhibited “creepy” behavior toward women during his time at Twitter. In addition, HQ is still not available on Android devices; Live.me, on the other hand, can be found on both the App Store and Google Play.
To build an audience for Quiz Biz, Live.me is tapping into the audience that already consumes the app’s mobile live streams. In its testing phase, the trivia show gained 20,000 followers, Live.me said.
