Every December, popular gaming channel The Yogscast teams up with Humble Bundle to offer an Advent calendar of video games to supporters who pledge at least $35 to charity. This tradition, known as Jingle Jam, has returned in 2017, and this year’s fundraising drive has cemented itself as the most successful iteration today. With 18 days still left in the campaign, it has already raised more than $3.4 million, which surpasses the $2.6 million pledged during the entirety of Jingle Jam 2016.
On each day of December leading up to Christmas, Humble Bundle will reveal a new game that will be available to Jingle Jam backers. The $35 contribution that unlocks those games is split among seven charities: Wallace & Gromit’s Grand Appeal, Mental Health Foundation, Cancer Research UK, Whale and Dolphin Conservation, Special Effect, Save the Children, and ILGA. Throughout the month, The Yogscast will support the campaign with at least 12 hours of live streaming each day. In 2017, those streams have proven particularly popular; during the first week of December, The Yogscast was the sixth most-watched channel on Twitch, according to eSports Observer.
Watch live video from Yogscast on www.twitch.tv
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The Yogscast, co-founded by gamers Lewis Brindley and Simon Lane, has always done a good job impelling its audience to action around the holiday season, but the channel’s 2017 efforts have been particularly astonishing. Don’t be surprised if this year’s Jingle Jam surpasses $4 million before it’s done. If you’d like to keep track of its status and pick up some games for yourself, you can head over to the Humble Bundle website.
