The Keli Network, a Facebook-first digital media company that boasts popular brands including Gamology (4.2 million followers), Genius Club (4.7 million followers), Beauty Studio (4.5 million followers), and OhMyGoal (3.9 million followers), has launched its first slate of original series on the social network’s new video hub, Watch.
Each of the shows — including the soccer competition series Freestyle Ultimate Battle (which will live under its OhMyGoal banner) and Beauty Studio’s Beauty Wow show, featuring body painting — was conceived using trend analysis and performance data, Keli says. The programming also features prominent influencers like Séan Garnier — a French freestyle soccer player who counts 1.5 million YouTube subscribers. Keli says it plans additional Facebook Watch shows in coming months.
“As the media industry shifts toward mobile and social, we know that producing original content for these platforms will be the key to building the next generation of media brands,” Keli CEO Michael Philippe said in a statement. “Our Facebook content has traditionally focused on short-form content around sixty to ninety seconds for the News Feed. Now, we are creating episodic content for Watch in the four to five minute range.”
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Keli’s other shows include Fitness Challenge and Beauty Hacks (courtesy of its Beauty Studio umbrella brand); Gamology’s Pixel Heroes, which celebrates heroes in the gaming world, and the trivia show Gaming Facts; and It’s Craft Time — a life hacks series published by Keli’s Genius Craft brand. Freestyle Ultimate Battle and Pixel Heroes are Keli’s most popular Watch series to date, with the first episodes of both shows having already surpassed 1 million views after debuting just last week.
Keli, which raised $2 million in March and surpassed 1 billion monthly views in August, now says it clocks 2 billion views per month.
