For many families, the Macy’s Thanksgiving Day Parade is an integral holiday morning tradition. In 2016, NBC modernized its yearly spectacle by partnering with Verizon to launch a live stream that offered 360-degree views of the floats, performances, and assorted acts that rolled through Manhattan.
Now, with Turkey Day right around the corner, Verizon and NBCUniversal are teaming up for the second straight year. The 2017 live stream of the Macy’s Thanksgiving Day Parade will go live at 9 AM EST on Thursday, November 23 via the Verizon YouTube channel. Olivia Culpo, who emceed the digital broadcast last year, will return as co-host; this year, she’ll be joined by Keith Habersberger, the BuzzFeed employee best known as one of the four members of the internet-famous outfit The Try Guys.
The live stream will once again approach the parade from all angles. Multiple cameras will capture the action, and they will have 360-degree functionality, which will let viewers click and drag to check out the entire scene in Herald Square. The live stream will continue even as the TV broadcast heads to commercials.
“The Macy’s Thanksgiving Day Parade is the Super Bowl of family viewing in the way it captures a multigenerational audience at scale,” said Mark Marshall, EVP of Entertainment Advertising Sales for NBCUniversal, in a press release. “Verizon is a valued partner as we work to show the power that NBCUniversal has in reaching consumers of all ages at any of the touch points where they consume media.”
The live stream from the 2016 Macy’s Thanksgiving Day Parade can no longer be accessed, but several YouTube users have posted on-demand versions of it.