Just weeks after she crossed the one million subscriber threshold on YouTube, Saffron Barker has launched a significant partnership in the world of fashion. Barker, a social media star whose influence spreads across YouTube, Instagram, and Twitter, has launched a collection of clothes and home decor items alongside UK-based retailer Primark.
The goods within Barker’s collection range from from fluffy pens to mirrors to hoodies. Many of them are emblazoned with allusions to Barker’s online video career; a £3 sleep mask, for example, explains that the wearer is currently “offline.”
In general, the prices attached to Barker’s signature items are manageable. The home decor elements of the line, for example, all come in at 15 quid or less. Currently, one British pound exchanges for approximately $1.32.
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Barker’s line arrived in Primark stores on October 23. On that day, the social star posted an Instagram showing her goods in the wild:
The Primark line is one of several offline ventures for Barker. In September, she released a book called Saffron Barker Vs. Real Life alongside publisher Hodder & Stoughton.
Primark, based in Barker’s native UK, is a British contemporary to American outlets like Forever 21 and H&M. The list of stores that are carrying the social star’s new line, which includes locations across Europe, can be found on the Primark website.
