French digital media company Blackpills has acquired European distribution rights to Cold, a New Form-produced drama that first bowed on Verizon’s go90 streaming service late last year. The news was announced at annual entertainment trade show MIPCOM.
The Emily Diana Ruth-created series, which played at the Berlin Film Festival and took home a Streamy Award last month for best drama series, follows a 16-year-old who returns to her frigid hometown in hopes of uncovering the truth about her father’s murder of her mother. Cold will be available on the Blackpills app in 15 European countries, Variety reports, including France, Germany, Sweden, Spain, Netherlands, the U.K., and Ireland.
“Cold perfectly embodies our promise to offer millennials strong short-form digital content with ambitious storylines and great execution,” said Blackpills CEO Patrick Holzman. Blackpills also produces original content for its eponymous platform, including forthcoming projects with leading digital stars like Amanda Cerny, Logan Paul, and DeStorm Power.
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Last October, global distribution outfit Keshet International struck a deal with New Form to shop Cold and two of its other series — Mr. Student Body President and Miss 2059 — to global markets, and the Blackpills partnership is a result of this deal.
“Cold is a gripping, high quality youth drama which is both edgy and addictive,” said Keshset COO Keren Shahar, per Variety. “It’s ideal for new platforms which are looking to build their brand and a loyal audience in the exploding digital space as well as offering broadcasters the option of stitching episodes together to suit their schedules.”
