Goodwill is once again turning to the YouTube community to promote its stores and the services it offers. The organization, which funds services for underprivileged job seekers by selling secondhand clothes across the North America, teamed up with vlogger and Ad Council ambassador Kailee McKenzie to demonstrate how Halloween costume seekers can use its racks to outfit themselves for the yearly holiday.
In McKenzie’s video, she takes a trip to Goodwill alongside fellow YouTuber Lexie Lombard and stylist Sam Weir to shop for their Halloween outfits, all of which are inspired by famous film characters. After finding a number of fitting items on the store’s shelves, they show off the looks they’ve put together, which appear to depict heroines from Pulp Fiction, The Royal Tenenbaums, and The Addams Family.
Goodwill previous showed off the fashionable looks its clothes offer through Jenn Im, who joined the ‘Donate Stuff. Create Jobs.‘ campaign earlier this year. As someone who does his Halloween shopping at Goodwill, I fully endorse the organization’s latest YouTube-based initiative.