Welcome to the Fund This column! Each week, we’ll look at a planned web series or other online video project currently in search of funding on crowdfunding sites. We’ll tell you what the series is all about and explain why it is worth your money. Do you have a project that’s currently being crowdfunded? Contact us to let us know and we may feature it in upcoming installments and check out previous installments right here.


Project Name: People Watching season two

Asking For: $50,000 through Indiegogo

Amount Raised Thus Far (At Time Of Post): $18,505

Days Remaining In Campaign (At Time Of Post): 5

Description: If you’re itching to observe some fascinating personalities, all you need to do is engage in some People Watching. Creator Winston Rowntree is seeking contributions in order to fund the second season of an animated comedy that premiered earlier this year.

As Rowntree explains on the People Watching Indiegogo page, the goal of the show is “to convey what life is really like and the realities of being young in a world that has changed faster than at any point in history and yet is home to the realities that have been common to people throughout history.” These themes are explored through conversations between People Watching‘s characters, who are colorful enough to match the show’s bright style. The result is a wordy, detailed, and smart product that introduces viewers to unusual people and then invites us to step inside their heads.

The first season of People Watching found a home via Cracked, which distributed it back in February 2017. Now, Rowntree hopes to launch a second go-around that will dive further in the philosophies that marked the series’ original run.

Creator Bio: Rowntree is an anonymous artist who is based in Toronto. His or her most famous work is Subnormality, a long-running comic strip that blends its creators commentaries with absurdist touches.

Best Perk: Chip in at least $75 and you’ll receive a postcard from Rowntree. Perhaps it can help you figure out the artist’s true identity.

Why You Should Fund It: The first season of People Watching presented its complex, unusual characters with clarity and precision. Watching the conversations between the inhabitants of the show’s world proved to be both entertaining and englightening. I’m not the only one who thinks so; People Watching won an award at the Banff World Media Festival (which Rowntree showed off on Twitter), and it also managed to snag a spot in the New York Television Festival’s 2017 pilot lineup. The show is a good candidate to pick up more praise in the future, so long as it can secure the funding it needs to continue on.

Got a crowdfunding campaign you’d like to see featured in Fund This? Be sure to contact us here.

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