On Sunday, August 20, Major League Baseball (MLB) is set for its first ever Little League Classic. In Williamsport, PA, which is currently hosting the world’s best 11 to 13 year old baseball players for the annual Little League World Series, the St. Louis Cardinals and Pittsburgh Pirates will meet for a game that will be attended by Little League families.
How does the MLB plan to promote such a wholesome slice of Americana? For some help, it has turned to Fullscreen and Fine Bros Entertainment (FBE). Those two companies have joined with the MLB for a series of short-form videos and an August 20 live stream, all of which will feature top influencers and spread the gospel of America’s Pastime across social media.
The partnership is powered in part by Fullscreen’s insights and FBE’s audience; the latter entity will host the August 20 live stream on its Facebook page, and some of the stars of its various series (including those on its React channel) will participate. The other influencers who have linked up with the stream are Alisha Marie, whom Fullscreen describes as a Cardinals fan, and Matt Stonie, a competitive eater who often works sports into his videos. Both Marie and Stonie will share short-form videos in order to let their fans know about Sunday’s live stream, which will take place at Williamsport’s Little League International Complex.
With several top influencers on board, the campaign has an opportunity to introduce new fans to the MLB, which has become more interested in social media in recent years. “We were very excited to be able to layer into this campaign with MLB and MLB’s Little League Classic, multiple popular FBE shows and social formats across multiple platforms, featuring different generations of talent across our network to engage and entertain our global audience on YouTube, Facebook, Instagram, and Snapchat,” FBE Producer Vince Ieraci told Tubefilter.
After Sunday, Fullscreen is bullish on the idea of launching more campaigns alongside the MLB. “This is an incredible community and we would love the idea of partnering with MLB for future collaborations,” Fullscreen SVP of Brand Studio Maureen Polo told Tubefilter. “This has been such an exciting program and there are great opportunities for us to continue celebrating their fans and love for the sport.”