In 2017, a coalition led by social media stars like Jérôme Jarre has raised millions to support impoverished communities as part of the so-called “Love Army” campaign. Now, another pair of YouTubers are launching their own effort to help out in the developing world. Adam Saleh and Slim Albaher have posted vlogs and a corresponding crowdfunding campaign in support of Effect.org, a nonprofit organization that builds schools for underprivileged populations in nations like India.
In their vlogs, Saleh and Albaher travel to India and visit one of Effect’s schools, where they interact with local students. The videos serve as promotional material for a fundraising individual, through which the two influencers hope to solicit $50,000 in donations. That money will go to Effect, which will use it to build additional schools in the developing world.
In recent years, nonprofit organizations have learned that working with digital media stars can be a great way to raise awareness for vital causes around the world. Top YouTuber Felix “PewDiePie” Kjellberg, for example, has raised millions for organizations like Save The Children and Charity: Water. Saleh — whose name you may recognize from the last time he made our headlines — is a significant influencer in his own right. His primary YouTube chanel has more than three million subscribers.
“We are incredibly excited to be working with Adam,” said Effect.org founder Casey Allred in a press release. “According to Unesco, at least 17.7 million children are out of school in India. This is a staggering figure that is likely much higher. Our Open Doors to Education campaign is central to making quality education accessible to children living in poverty in India.”
You can donate to Saleh and Albaher’s campaign by clicking here.